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PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks.
I spend lots of time in this column and over at A(n)nals of Online Dating documenting the worst of the worst internet daters. But there are also some really good ones — and some mediocre ones that could be so much better if not for rookie mistakes.
To create this article, 14 people, some anonymous, worked to edit and improve it over time. Hectic work schedules and personal lives--along with limited free time--makes online dating a viable option for busy individuals.
Like most other situations, however, you must be able to stand out from the crowd in order to get the most responses to your advertisement.
Relatedly: Select photos where you can actually see what you look like.
Remember, the whole point of your photo is for someone to evaluate whether or not they want to sex you.
And why do you, a 23-year-old, want to date someone who could technically be your father if 16 & Pregnant had existed in the 70s? And also realize that while relationships with large age differences can of course be happy and successful, there is usually something wrong with a person who refuses to engage romantically with anyone in their peer group, and instead seeks out a relationship that will involve serious differences in experience and power.Like Oath, our partners may also show you ads that they think match your interests.Learn more about how Oath collects and uses data and how our partners collect and use data.Also, your photos send a message beyond “me IRL.” They reflect your taste and your judgment.Shirtless photos for men (or bikini photos for women) say “I vacation on the Jersey Shore, pump my fist to house music, use tons of hair gel and probably have at least one tribal / Chinese symbol tattoo.” Myspace-style chin-down eyes-up pouty-face selfies say, “I want to look pretty and am not particularly intelligent.” Far-away vacation shots say, “Have I mentioned that I travel? Use proper punctuation and make sure most of the words are spelled correctly.
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All these openers have gotten responses for me personally and for many of my clients. If anybody has other openers that work well for them online, post them in the comments.